“High-Velocity Digital Marketing” with Steve Kahan (GWTW643)
There is no silver bullet solution for every problem your business faces, from lead generation to revenue growth, just the fundamentals, and hard work. This statement is the foundation of my conversation with Steve Kahan, author of the new book, High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time. Throughout our conversation, he shares how talking with customers leads to creating content they need across the entire spectrum of the buyer's journey. He also talks about what he learned about digital marketing in his 1.4 billion dollar exit and what people often get wrong. Most importantly, he makes marketing accessible and understandable, one story, one tip at a time.