How Brain Science Drives Business with Laura Beavin-Yates

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior.   Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G.   We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives.   This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/  📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/   🧠 Check out Immersion here: https://www.getimmersion.com/  📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter    💼 Find your dream job or post open roles: https://jobs.girlboss.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Girlboss Radio is back with a new host and a renewed mission to help women achieve success on their own terms. Meet our host, Avery Francis! Francis is a veteran HR thought leader who specializes in implementing diversity, equity and inclusion practices in as many workplaces as possible through her consultancy, Bloom. Francis has been featured in Forbes and named a Top 40 Woman in Tech by Betakit. Her ethos? Work should work for all of us. The podcast features weekly chats with inspiring executives, founders and A-listers including filmmaker Domee Shi, mega-influencer Matilda Djerf, Knix founder Joanna Griffiths, and Netflix star Maitreyi Ramakrishnan, among others. Girlboss Radio is your destination for no-BS career advice—each episode, you'll walk away with tangible takeaways and success stories that'll help you level-up in your career *and* your life.