Is 'niche' the future of—everything? With Gina Bianchini of Mighty Networks

We often think of being “niche” as meaning “small.” But, as we learn on this week’s episode, building niche communities just *might* be the future of all media and businesses. To help us understand how the landscape of social networks and community-building has changed in recent years, Sophia Amoruso chats with Gina Bianchini, founder and CEO of Mighty Networks. Bianchini is an expert on network effects, what it takes to cultivate an audience and, perhaps more importantly, what it means to build a micro-community in 2019. Listen to learn why having a narrow focus is good for organic brand- and audience-building. To learn more about Mighty Networks, go to https://www.mightynetworks.com/Keep up with Gina Bianchini, follow her at https://twitter.com/ginab If you have any questions or feedback on the show, get in touch: podcasts@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Girlboss Radio is back with a new host and a renewed mission to help women achieve success on their own terms. Meet our host, Avery Francis! Francis is a veteran HR thought leader who specializes in implementing diversity, equity and inclusion practices in as many workplaces as possible through her consultancy, Bloom. Francis has been featured in Forbes and named a Top 40 Woman in Tech by Betakit. Her ethos? Work should work for all of us. The podcast features weekly chats with inspiring executives, founders and A-listers including filmmaker Domee Shi, mega-influencer Matilda Djerf, Knix founder Joanna Griffiths, and Netflix star Maitreyi Ramakrishnan, among others. Girlboss Radio is your destination for no-BS career advice—each episode, you'll walk away with tangible takeaways and success stories that'll help you level-up in your career *and* your life.