Matilda Djerf on the Big Business of Being Matilda Djerf

Matilda Djerf grew up in a small town in Sweden and even once worked as a fishmonger. Today, she's one of the most influential and trend-defining fashion creators out there, and her brand, Djerf Avenue, is the real deal. In this episode of Girlboss Radio, Matilda chats with Avery about how she launched her fashion label without a business plan, how her partner pushed her to dream big and why she doesn't believe the content creator space is too crowded to succeed in. It's a must listen for fans of her effortless style, and anyone who's dreaming of starting their own thing—whatever it is. Discover Shortform, the world’s best destination for nonfiction book summaries, and get a five-day FREE trial and 20% off the annual subscription at shortform.com/girlboss. Use code GIRLBOSS for FREE shipping for the rest of 2022 at djerfavenue.com. Follow Matilda on Instagram and TikTok at @matildadjerf and Djerf Avenue at @djerfavenue. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Discover the hottest jobs in marketing, finance, social media and more on our Girlboss Job Board at jobs.girlboss.com. Girlboss Goods, our women-owned and operated marketplace, makes it easier for you to vote with your dollar while also championing small businesses. Head to girlboss.com/goods. Happy shopping! Did you enjoy this episode of Girlboss Radio? Comment and let us know what you think on our Instagram, TikTok or LinkedIn. And don’t forget to share your love for the Girlboss Radio podcast by leaving a rating or review on Apple, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Girlboss Radio is back with a new host and a renewed mission to help women achieve success on their own terms. Meet our host, Avery Francis! Francis is a veteran HR thought leader who specializes in implementing diversity, equity and inclusion practices in as many workplaces as possible through her consultancy, Bloom. Francis has been featured in Forbes and named a Top 40 Woman in Tech by Betakit. Her ethos? Work should work for all of us. The podcast features weekly chats with inspiring executives, founders and A-listers including filmmaker Domee Shi, mega-influencer Matilda Djerf, Knix founder Joanna Griffiths, and Netflix star Maitreyi Ramakrishnan, among others. Girlboss Radio is your destination for no-BS career advice—each episode, you'll walk away with tangible takeaways and success stories that'll help you level-up in your career *and* your life.