Girls That Startup: What Businesses Are Getting Wrong with Gen Z
Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.This week, Sim and Bri discuss effective Gen Z marketing strategies, emphasising the importance of relatability and authenticity in content. They highlight the need for short, engaging video content with a focus on experiences rather than traditional product promotion. Bri also shared insights into leveraging influencers and creative approaches to boost engagement among Gen Z consumers on platforms like Instagram and TikTok.Watch the episode on Youtube hereFor more Friends That Invest:Sign up for the weekly Stock Market Tea newsletterInstagramTikTokTwitterFacebook'Til next week, team! Hosted on Acast. See acast.com/privacy for more information.