Saturday Mornings: BBDO's Tay Guan Hin on why collision sparks creativity.

Saturday Mornings host Glenn van Zutphen and co-host, award-winning author Neil Humphreys talk with Tay Guan Hin, Creative Chairman, BBDO Singapore about his new book: “COLLIDE: Embracing Conflict to Boost Creativity” and why collision sparks creativity in ways that change the way we do things. In violent convulsions, conflict births new ideas that create new realities; throughout history creative conflict has been the most critical tool for innovation, discovery, and invention.See omnystudio.com/listener for privacy information.

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Start your weekend right with Glenn van Zutphen and Neil Humphreys with their interesting mix of guests from 9 am to 12noon. Be informed and entertained with news commentary by international journalists and tips on interesting places and exhibitions to catch in Singapore.