Changing the Narrative of Doing Business in Africa
How do media narratives shape people's perception of the business environment in Africa? This question is at the heart of an innovative research project by Africa No Filter called The Business in Africa Narrative Report. The report identifies and defines several dominant frames that western and African media invoke when covering issues on the continent. It shows how these frames lead to narratives that are often distorted from reality and harmful to the business ecosystem across Africa. Joining me from South Africa is one of the authors of the report, Moky Makura, executive director at Africa No Filter.