515: Case studies of organizational growth through successful product launches
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. Please find future episodes on your podcast player, searching for Product Mastery Now or at https://productmasterynow.com/mastery/. Blog Talk Radio is ending in Jan, 2025. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement. Key Topics Covered: The LAUNCH Code: six essential components of successful product launchesHow AI is changing product launches and team dynamicsPractical strategies for cross-team collaborationThe Tranche Model for reducing launch risksBuilding a culture that supports successful launches