How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial

What’s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.’s court-themed Super Bowl spot, CMO Kory “KBOSS” Marchisotto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year’s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial.Shop this episodeGlossAngelesPod.comhttps://glossangeles.komi.ioCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.comWatch our episodes!CALL or TEXT US: 424-341-0426Instagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Co-hosts and longtime beauty journalists Kirbie Johnson and Sara Tan give their perspective on all things makeup, skincare, and wellness at the intersection of pop culture and entertainment. Experts in the field and friends IRL, they pull back the curtain on trends, treatments and popular products — all the things you're likely searching or watching on TikTok. (They'd know — they've spent 10 years creating and optimizing editorial content for mainstream digital beauty publishers.) Tuesday episodes reveal the most notable beauty headlines with informed takes while Friday episodes feature guests from experts in the industry to celebrity spokespeople, including Hailey Bieber, Halsey, Selena Gomez; Dr. Jason Diamond, Danessa Myricks, Mario Dedivanovic, The Lipstick Lesbians and more. Hosted on Acast. See acast.com/privacy for more information.