Why Listening To Critics Can Benefit a Brand in the Long-Run With Divi's Dani Austin

Dani Austin hive, rise up — we’ve got the influencer and Divi founder on the pod! Dani joins the show to talk all things hair care and scalp health and why she wanted to create her own haircare brand, which sold $40M in the first year alone just from their serum. In our convo, she discusses the science and strategy behind Divi and her own hair loss journey, the wild world of content creation (she was one of Forbes Top 50 Creators in 2023), why listening to critics can benefit a brand's strategy, and how the landscape has changed since she started her YouTube channel back in 2012. Shop Dani's picksGlossAngelesPod.comhttps://glossangeles.komi.ioCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.comWatch our episodes!CALL or TEXT US: 424-341-0426Instagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Co-hosts and longtime beauty journalists Kirbie Johnson and Sara Tan give their perspective on all things makeup, skincare, and wellness at the intersection of pop culture and entertainment. Experts in the field and friends IRL, they pull back the curtain on trends, treatments and popular products — all the things you're likely searching or watching on TikTok. (They'd know — they've spent 10 years creating and optimizing editorial content for mainstream digital beauty publishers.) Tuesday episodes reveal the most notable beauty headlines with informed takes while Friday episodes feature guests from experts in the industry to celebrity spokespeople, including Hailey Bieber, Halsey, Selena Gomez; Dr. Jason Diamond, Danessa Myricks, Mario Dedivanovic, The Lipstick Lesbians and more. Hosted on Acast. See acast.com/privacy for more information.