101. Updated: Where to Pitch Yourself as a Podcast Guest
If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to. Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022. An OPP is a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*". And it's the basis of whether your interviews will have any impact on your business - because if you don't know the shows to look for, you'll be searching podcast directories without direction. However, even if you have heard some of this material before, this is not just a repost. As you'll hear, we've refined and developed the OPP process, which is still key to the work we do at the Podwize Group. And interestingly, we've had a shift in the types of shows that we pitch our clients to, that you might want to use in your own pitching process! Topics covered include: What has changed in the way that we pitch clients to shows, and why we now sometimes pitch to podcast hosts who could be viewed as competitors The ways that some podcast hosts are looking for guests who will be of interest to their audience because of their values, rather than the service they provide A description of how you can come up with your own OPP How using several OPP statements can help to define what you talk about on different shows Examples of how I use a number of different OPPs in my own podcast pitching Full show notes and resources: https://www.thepodwizegroup.com/where-to-pitch-yourself-2