108. The Evolution of Podcast Guesting
Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then. Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews. All the positive changes I've seen in podcast guesting have transformed it from a tactic to a long-term, intentional marketing strategy. Listen in to hear, not only how the podcast space has grown, but how my business and the way that we work with clients has evolved to keep up with this changing landscape. Topics covered include: The things I did - and didn't do! - for clients when I began my freelance career The different metrics used to measure the value of a podcast guest appearance Podcasts now - more competition and the growth of 'pay-to-play' transactional relationships Changes in marketing and promotion efforts - from growing an email list to Facebook to LinkedIn and beyond What I call the long game of podcast guesting - growing networks and referral partners, and getting in front of new audiences How the way we work with and pitch our clients has changed Full show notes and resources: https://thepodwizegroup.com/evolution-podcast-guesting