116. My Podcast is My Pitch w/Dave Jackson
Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he’s in a position to know. Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the industry. He's the brain behind the School of Podcasting, where he guides aspiring and established podcasters in creating impactful shows. In our conversation, Dave talks about his podcasting journey, how he has seen the industry change over the years, and shares some excellent tips for creating an effective show. This is an episode filled with nuggets of wisdom, and you should pay special attention to how he talks about leveraging the episodes you create and appear on for professional credibility. Key ideas from the episode: "I've watched this industry grow from its infancy," Dave Jackson reflects on his extensive experience in the podcasting world - he started in the industry in 2005. Dave emphasizes that podcasting is a networking strategy: "It's not just about the listeners, it's about connecting with people who can open doors for you." The strategic use of podcast episodes as personal pitches has been a game changer. Dave explains, "Each episode is an opportunity to present yourself and your ideas to the world." He highlights the importance of content quality: "Your podcast is your brand. Every episode should reinforce the trust and credibility you're building with your audience." This means you can and should enforce a good recording environment and tools on your guests. Dave shares a key insight into audience engagement: "Engaging listeners is important, but the real magic happens in the relationships you build through your show." He suggests you speak to a single person instead of a “hey everybody!” style, and ensure the discovery and experience of your show on websites is up to date. Reflecting on the evolution of podcasting, Dave notes, "The industry has changed, but the core principle remains: be authentic and provide value." Dave's advice to aspiring podcasters: "Focus on your message and the people you're trying to reach. That's where your podcast's true power lies." Full show notes and resources at: https://thepodwizegroup.com/my-podcast-is-my-pitch/