My guest today has taken pitching to her niche to the extreme and continues to develop the areas where she can get in front of - and bring value to - new audiences.
Lisa Lisson is a genealogy researcher, the creator of the Are You My Cousin? blog and joined the Go Pitch Yourself program in January 2020. And even though her zone of genius might initially appear quite narrow, she has used what she has learned to capitalize on a wide variety of situations where she can bring value to audiences.
Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is do-able and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.