81. When Podcast Guesting Leads to Launching with Jordan Schanda King
If you've caught the podcasting bug through podcast guesting, you've probably daydreamed about launching a show which, over time, eventually gets into the download charts. But have you ever seen someone launch a podcast that comes out of the gates HOT? As in, instantly making the Top 100 in her chosen category? That's precisely what today's guest did, my friend and Podwize Co-Op member, Jordan Schanda King. Jordan is a serial entrepreneur, and since first diving into entrepreneurship a decade ago, she's published a book, founded multiple businesses, and built her Easy Scaling agency from scratch in a year. Easy Scaling's team specializes in tech, design, and copywriting, in order to help female business owners to grow without burning out. Jordan, like many of our clients and Co-Op members, caught the podcasting bug after guesting on a number of shows. And in this episode, we’re pulling back the curtain to show how she uses (and doesn’t use) the Co-Op training, how her podcast launching experience landed her in the Top 100 in Entrepreneurship, and how her team pitches their clients. Topics covered include: How Jordan and Easy Scaling help their clients, and why they wanted to add podcast pitching to their list of services The reasons Jordan came to see the authority-building power of podcast guesting Why she joined the Podwize Co-Op, and the features of the membership that she finds most valuable How Jordan launched her Easy Scaling podcast Jordan's advice for anyone pitching for visibility opportunities and/or launching their own podcast, and what she thinks about her experience of being part of the Podwize Co-Op Full show notes and resources: https://thepodwizegroup.com/podcast-guesting-leads-to-launching