84. Podcast Interviews as Pillar Content
In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways. When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that and the types of audiences that are best suited for those topics, you'll be well on your way to leveraging your podcast interviews as pillar content. When you decide that your podcast interviews will be the key piece of content that you create, sharing interviews will feel more intentional and likely become more impactful. Topics covered include: Why are podcast guest interviews pillar content? How to plan differently when you're going to use interviews as content Different ways to repurpose your podcast interviews How - and when - to involve the podcast host in your plans How evaluating the topics you are asked to talk about can highlight themes you can use for future content sprints Full show notes and resources: https://thepodwizegroup.com/podcast-pillar-content