88. Behind-the-Scenes: Streamlining Operations and Offers with Melissa Morris
Growing a business is not typically a linear path, for sure. But, as we test and experiment new offers and services, we run the risk of overcomplicating our operations which ultimately might lead to burnout. I had a bout of burnout during the middle of 2022 until I hired Melissa Morris from Agency Authority to help us organize some of our backend operations. What I didn't see coming from our work together was my recognition that I was running two completely different business models. The Agency Authority is a project management and operations consultancy for agency owners. And as its founder, Melissa helps business leaders maximize their teams, increase their productivity, and grow their profits, all without sacrificing client satisfaction, the bottom line, or their own sanity. Melissa's external view of the way we were doing business uncovered a foundational misstep that we'd made as we evolved, one that we're correcting as we move into 2023. As Melissa says, burnout is an operational issue. And a business that is profitable while keeping the business owner out of burnout is one that is streamlined and efficient As you'll also hear on today's episode, marketing and pitching for podcast guest opportunities should also include processes that are streamlined and efficient. Without those in place, you'll likely never see the impact of your actions and will give up fairly quickly. So as we approach year's end, if you're struggling with pitching, perhaps some of Melissa's wisdom and my expertise will save you from burnout too. Topics covered include: How Melissa works with businesses to make them more efficient, and what her first impressions of the Podwize Group were when she started working with us Why operations work is so much more than getting a new business app The ways that operations and efficiencies apply to marketing in general, and podcast hosting and guesting in particular Melissa's experiences of pitching for podcast appearances, and the impact it has had on her business The future of the Podwize Group and our focus from 2023 onwards! Full show notes and resources: https://thepodwizegroup.com/streamlining-operations