89. The $25K Podcast Interview with Andrea Liebross
As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her! Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She has her own podcast, Time to Level Up, but in 2022 she decided to focus on raising her profile through podcast guest opportunities when she noticed the success that guests on her own show were having. In our conversation, she lays out the work that went into achieving her visibility goals. And I'm pleased to say that this work mirrors a lot of what we've talked about on the podcast recently. Andrea explains how being specific about the topics and shows she pitched, concentrating on building relationships with podcast hosts, and getting the right help when she needed it was key to her success. Topics covered include: What Andrea does and her experience of podcast guesting before she joined the Podwize Co-Op The validation that comes when a podcast host selects you to appear in front of their audience How Andrea and her team experimented with her pitching workflow, and what worked for them The impact that Andrea attributes to her 28 visibility opportunities in 2022 The offers that she uses in her call-to-action and how she tracks the audience's response Why podcast guesting is a human form of marketing Full show notes and resources: https://thepodwizegroup.com/25k-podcast-interview