99. Social Media Strategy for Podcasters with Andréa Jones
Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion? Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy. My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a difference in the world with their message. She guides her clients and students from being stuck to becoming strategic, passion-led powerhouses with her straightforward approach to social media: "Take one little step each day. Build social media savvy over time." As she says in our conversation, Social comes first, Media comes later - so let your audience get to know who you are initially. Listen in as Andréa explains how to create a robust social media strategy for your podcast that works with your personality while meeting your promotional goals. Topics covered include: Why the idea that successful social media marketers are connecting online all day every day is a misconception that can prevent business leaders and solopreneurs from developing a social media strategy Why time spent connecting on other people's platforms is a better measure of social media activity than the number of posts you create Recent social media trends that Andréa and her team have identified Why you don't need to be everywhere all the time - it's ok to lean into your preferred platform Andréa's tips for getting people to make the jump from social media to listening to your podcast - whether you're a guest or the host How to share your personal brand when you don't want to be on social all the time - and how you can set boundaries Full show notes and resources: https://www.thepodwizegroup.com/social-media-strategy-for-podcasters