Follow Your Niche
In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highlighting the opportunities available for micro-influencers. They also offer valuable tips on maintaining a balance between personal privacy and public content, suggesting that aspiring influencers should clearly define what parts of their lives they will keep private. Practical advice on engaging with brands, setting fair rates for product trades, and adapting content strategies to the evolving landscape of social media are covered in detail. The episode is a comprehensive guide for influencers at all stages looking to refine their approach and achieve sustained success. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST. https://good-influencer.com/subscription 00:00 Introduction: The Importance of Niching Down 00:15 Welcome to The Good Influencer Podcast 00:40 Overcoming Engagement Slumps 03:16 The Power of Micro-Influencers 04:57 Treating Influencing as a Business 08:38 The Evolution of Niches 13:59 The Benefits of Niching Down 23:18 Real-Life Examples of Successful Niching 27:05 Final Thoughts and Encouragement