Make Social Media Social Again
In this episode of the Good Influencer podcast, hosts Julia Marcum and Becca McLeod delve into the intricate world of social media algorithms and the power influencers possess to shape their own success. They stress the importance of not viewing the algorithm as an insurmountable obstacle but as a reflection of user behavior that influencers can learn from and adapt to. Through personal anecdotes and practical advice, they emphasize the necessity of critical analysis, staying ahead of trends, and maintaining creativity amidst the ebb and flow of engagement metrics. The discussion covers the value of acting as both a creator and user of social media, understanding the shifting behaviors of audiences, and the role of influencers in setting trends rather than merely responding to them. They encourage influencers to take initiative, embrace change, and find joy in the creative process to truly excel in the dynamic landscape of social media. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription 00:00 Introduction and Preface 00:41 The Challenges of Being an Influencer 01:29 Analyzing and Solving Issues 05:18 Understanding and Shaping the Algorithm 06:29 Adapting to Trends and User Behavior 10:58 Creating Engaging Content 15:22 Staying Ahead of the Algorithm 26:02 The Power of Audience and Creator Influence 29:30 Final Thoughts and Encouragement 36:26 Outro and Community Engagement