Who Wants to Grow on Social Media?
In this episode of the Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss the crucial role consistency plays in the growth of social media followings. Julia shares insights from her experience with her brand Chris Loves Julia, detailing the impact of their reduced posting frequency in Q2 and the resulting halt in growth. The conversation also touches on the balance between creating content for engagement versus growth, the pitfalls of rage-bait content, and strategies for maintaining and attracting followers. Additionally, the hosts offer practical advice for new influencers, emphasizing the importance of owning one’s content creation journey, consistent posting, and the benefits of showing up in your content. They also highlight the evolving landscape of social media algorithms and search functionalities that can aid in growth. The episode concludes with homework for listeners: analyzing what elements made them follow their last 10 recent follows, to glean insights for their own content strategies.