4: Student Marketing Masterclass: Lessons Recruiters Can Learn From Brand Marketing

How do you get your company to stand out amongst the 2.2m university students in the UK? Well let’s look at who is doing it well and staying relevant to the 18-24 year-old demographic. Who better than a marketing agency with a client list as diverse as adidas to Royal Navy to give us recruiters some hope! Timings: Dan Hawes, GRB > 0m00s - 3m47s Sharon Spice, ICAEW > 3m48s - 31m04s  Q&A >31m05s - 39m59s Letty Key, ZONE > 40m00s - 1h10m35s Q&A >1h10m36s - 1h29m07s Closing remarks > 1h29m08s - 1h29m56s Update Description (https://audioboom.com/posts/7207399-mentoring-masterclass-help-your-graduates-reach-their-potential/edit)

Om Podcasten

Hello. Graduate Recruiters Network (GRN) was established by Dan Hawes, Co-Founder of the Graduate Recruitment Bureau (GRB) in 2009. GRN is designed as an invitation-only members group exclusively for clients of GRB and other carefully selected Graduate Recruiters, HR Advisors, HR Business Partners, Recruitment Managers, Recruitment Directors, Talent Partners and Talent Leads from a broad spectrum of companies and sectors across the UK and Europe. We have over 2,300 members. This informal group provides a confidential and relaxed environment to discuss current topics in graduate recruitment, share knowledge and help everyone reach their graduate recruitment goals. Every March, June, September and December we invite up to 30 members to a GRN Masterclass event in the City of London. We spend two hours hearing brief presentations from University Heads of Careers, researchers, thought leaders and practitioners and then spend the majority of the time discussing and debating the key issues.