How To Guerrilla Market Your Brand

Michael Scherr is an entertainer-turned-entrepreneur and founder of Aria Brands, a holding company that is both a novelty gifting product line for adults and a hemp-derived CBD consumer product line. With his creative background, Scherr has lots of creative ideas on how to market your cannabis brand for cheap. On the podcast, he talks about his most effective guerrilla marketing tactics, including dressing up as Where’s Waldo at cannabis conventions.

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How have entrepreneurs left their old careers behind and found success in cannabis, and how can you do the same? Green Entrepreneur with Jonathan Small answers that question each week, with inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush.