What The Cornbread Mafia Taught This Hemp Entrepreneur

Jim Higdon is the founder of Cornbread Hemp, a USDA-certified organic hemp company in Kentucky. In his previous life, James was author of the 2012 book The Cornbread Mafia, which tells the story of the biggest domestic marijuana syndicate in American history. Tired of covering cannabis from the bleacher seats, he got in the game in 2018, launching Cornbread Hemp, borrowing the name and also some of the learnings from that storied organization. Plus, he talks about the importance of being USDA-certified.

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How have entrepreneurs left their old careers behind and found success in cannabis, and how can you do the same? Green Entrepreneur with Jonathan Small answers that question each week, with inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush.