Why Recess Beverages Markets the Feeling Not The CBD Itself

Guest Ben Witte is the founder and CEO of Recess, which makes hemp-infused sparkling water beverages. Recess markets itself more on the feeling the drink enables than the actual compound of CBD itself—much the way Starbucks markets the drinks not the caffeine. In a CBD-obsessed world, this is an interesting business decision. We get to the bottom of it.

Om Podcasten

How have entrepreneurs left their old careers behind and found success in cannabis, and how can you do the same? Green Entrepreneur with Jonathan Small answers that question each week, with inspiring stories of business owners who have taken the cannabis challenge and are now navigating the exciting but unpredictable Green Rush.