People Who Challenge You

Let us know if there's a topic you'd like us to cover! Welcome back! In the first episode of 2024, Jay Worth welcomes Heather Dirksen to the show! An Army Vet who got her start in the Industry as a private pilot for an extremely high-end design/build firm, Heather has experience as a bookkeeper for a Green company all the way to the company President for a $45+ million dollar tree care firm. An Arborist herself and the Founder of Ascend Tree Business Consulting, Heather joins the show to...

Om Podcasten

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.