How Did Aaron Kinnari Invent the Meal Bar to Replace Coffee?

Faced with a daily routine of costly meal bars plus coffee, Aaron Kinnari – founder of FLT Bars – thought to combine them both into one clean energy recipe for improved health. We discuss how a simple idea, a willingness to expand skills, and the need to fuel change led to Aaron’s delicious, vegan entrepreneurial venture.    Grey interviewer: Global Strategy Director Holly Williams

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Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality. Host Jason Kahner, Grey Global Chief Client Officer, is joined by agency colleagues in discussions about the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.