How did Gavin McIntyre grow Ecovative from the ground up?

For Gavin McIntyre, what started as a classroom project and a passion for helping the planet, is now an audacious goal of ending the world's dependency on plastics through the mycelium materials company, Ecovative.Gavin and his partner Eben Bayer have used mycelium — aka fungi — to create leather alternatives, a meat substitute product, and a fully compostable packaging foam. Based in Green Island, NY, Ecovative has been named a TimesUnion Top Work Place three years in a row.On this episode, Gavin will discuss what influences Ecovative, including what he learned from his mother, a biologist, and his father, a physicist.Grey Interviewer: Iman Omar, Associate Creative Director

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Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality. Host Jason Kahner, Grey Global Chief Client Officer, is joined by agency colleagues in discussions about the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.