Was Bracketology a layup for Joe Lunardi?

Joe Lunardi has had a lifelong passion for basketball. A passion that has led him to his career in Bracketology at ESPN. Each year, he projects the NCAA Men’s basketball tournament field. His work is a culmination of sports, stats analysis, and a deep understanding of the game.

In this episode, we’ll hear all about what inspired and led to Joe’s position within the world of college basketball, as a bracketologist.

Grey Interviewer: Joey Scarillo

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Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality. Host Jason Kahner, Grey Global Chief Client Officer, is joined by agency colleagues in discussions about the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.