CNBC's Julia Boorstin | When Women Lead

While there may be plenty of discussion about the disparity between funding for women-led startups and those led by men, women still receive just 2% of all venture capital funding. And yet, many women are still finding success as entrepreneurs. How? CNBC Senior Media & Technology reporter Julia Boorstin dug into the stories of women entrepreneurs founding, funding, and running companies, and uncovered a variety of smart tactics and approaches. Those stories and the data are shared in her new book, "When Women Lead." Julia spoke with Greylock marketing partner Elisa Schreiber in front of a live, female-majority audience as part of Greylock's Iconversations speaker series. You can watch a video from the interview here: https://youtu.be/7moBNBLIVMA You can read a transcript here: https://greylock.com/greymatter/julia-boorstin-when-women-lead/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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How do tech startups go from idea…to iconic? Greymatter’s weekly podcast features interviews with VCs, founders, and tech visionaries on everything from AI, marketplaces, and cybersecurity as well as company-building strategies like growth, finding product-market-fit, and recruiting top talent. Founders and VCs offer candid accounts of success, failure, and adaptation. Greymatter delivers practical insights mixed with the bold optimism that defines entrepreneurship.