Ep 07 - Massimo Pernicone - How to master remote selling as a B2B sales person
That's in it for you: 1. How you should change your sales approach when switching to remote selling 2. How to change your sales presentation to increase its success in remote selling 3. How salespeople can master technology to convince customers in remote selling Our guest Massimo Pernicone is a director for the Innovation & Sales and Marketing Practice at BTS, based in Madrid, and a dear friend with whom I studied over 10 years ago at IE Business School. He and his team...