Ep 12 - Rob Gonzalez - Leverage B2B community development to reach thought leadership with your core customers
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Rob Gonzalez, Co-Founder and CMO at Salsify. That's in it for you 1. How Salsify started building up its digital DNA and Rob’s major responsibilities as CMO 2. The crucial role of the right customer for successfully scaling up your product/market fit 3. Top advice on how to create and test valuable content efficiently 4. The evolution of B2B Marketing and why quality over quantity ultima...