Ep 13 - Latané Conant - No forms. No spam. No cold calls. A new perspective on how marketing & sales should be done.
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Latané Conant, CMO at 6sense. That's in it for you 1. How to understand modern B2B buyers and identify qualified accounts 2. How to understand your B2B market to level up your marketing 3. No forms, no spam, no cold calls - shifting your perspective on how marketing and customer acquisition should be done 4. Why you should stop cold calls and mass outreach 5. 3 tips to run your marketing...