Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Mike Weir, Chief Revenue Officer at G2. That's in it for you 1. Why a sole focus on generating leads becomes a plague in B2B Marketing 2. G2’s approach for building up and fostering long-term customer relationships through thought leadership 3. How joint planning sets the stage for the most effective teamwork between Marketing and Sales 4. How considering the whole customer journey conti...