Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Cassidy Shield, VP of Marketing at Narrative Science ($43m funding). That's in it for you 1. Narrative Sciences' unconventional way of hiring high performing marketers 2. Why B2B marketers should drive pipeline, not leads 3. How B2B marketers can let the B2B buyer ask for a call instead of pushing for it 4. How Content-based networking can drive your B2B demand generation 5. The competi...