Coaching Episode - How To Talk About What You Do In A Way That Feels Like You with Lauren O'Sullivan
Today is a coaching episode with Lauren O’Sullivan, a former head of marketing who re-trained as a psychotherapist who now combines the two as a business coach - although putting a name to that combination is something Lauren’s been struggling with! We talk about giving yourself a job title in this episode, as well as structuring what you do as a product or package, and dig deep into ways of communicating it online - creating content that models the experience, focusing on the end result, and showing up comfortably and valuably on Instagram.