S1E6 - How to Go To Market with your B2B SaaS with Andrew Davies.
How can you bring your B2B SaaS to the market? Learn it from someone who has been on all sides within the SaaS industry, currently CMO at Paddle and investor/coach at multiple SaaS startups. Launching a new product onto the market is obviously the next step after development. The go-to-market strategy is essential for introducing a good product or service to new clients and establishing a competitive edge. It includes specialized techniques for pricing products and services, sales and marketing channels, customer journeys, introducing new goods and services, and rebranding in a foreign market. Today's topic features Andrew Davies as we discuss the ideal marketing plan for your goods or services. Key Timecodes (0:40) Introduction to today's topic and guest expert (1:38) Why you need to listen to today's guest Andrew (3:17) What is a go-to-market strategy (3:52) What needs to be in place before going to market (5:52) Mistakes companies often make with go-to-market (7:23) Strategies and processes for B2B SaaS business for go-to-market strategy (10:12) The role of Accounts-based marketing (ABM) (12:45) Differences between bootstrap and funded companies in implementing go-to-market (15:25) Challenges in go-to-market strategies (19:52) Different channels in your go-to-market strategy (23:09) Current go-to-market at his company, Paddle (25:49) "Balloon in space" payment system in space (27:13) Affiliate marketing in go-to-market strategy (28:40) Advice to beginner companies with 10k revenue on go-to-market strategy (30:02) Advice to established companies with 1 million revenue (31:54) Andrew's contact information The show is hosted by Joran Hofman, founder of Reditus