S2E14 - How to get capital as a bootstrapper? With Nathan Latka
Bootstrapping, the art of building a business without external funding, requires resourcefulness and strategic financial management. As a bootstrapper navigating the entrepreneurial landscape, securing capital can be a challenging yet essential aspect of scaling your venture. While traditional funding avenues like venture capital may seem elusive, there are alternative strategies to fuel your startup's growth. In this insightful episode on the Grow Your B2B SaaS - Podcast , show host Joran Hofman hosts a subject matter expert on how to get capital as a bootstrapper. Our guest is Nathan Latka. Nathan is the founder of FounderPath, a platform that helps SaaS companies grow without giving up equity. In addition to that, he has deployed capital to over 200 bootstrap founders out of a $150 million fund. He is the author of the Wall Street Journal bestselling book, "How to Be a Capitalist Without Any Capital.” Lastly, he is a host of "The Top Entrepreneurs" podcast, which has over 20 million downloads. Key Timecodes (0:28) Show and guest intro (1:28 ) Why you should listen to Nathan Latka (1:55) What are the different financing options, a SaaS company would have? (2:58) Dilutive funding vs. non-dilutive funding What's the difference? (3:57) Why Nathan Latka helps SaaS founders to get non-dilutive funding (6:02) Strategies to self-fund your bootstrap (7:09) Common mistakes companies make while trying to fund their business (8:59) What has to be in place in order to get non-dilutive funding? (11:11) The process of acquiring capital (13:09) What do successful bootstrappers have in common? (16:05) What are successful bootstrappers doing so well? (17:48) Challenges bootstrap founders face and how they overcome them. (22:20) What to include when sending out your email newsletter (19:30) How to sell your SaaS for a 10 x multiplier (23:31) The future of SaaS financing