S3E2 - How to audit your SaaS growth? With Asia Orangio
What is SaaS growth and why is it important to audit your SaaS growth? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman is joined by Asia Orangio, founder and CEO of DemandMaven, a growth consulting firm that assists SaaS companies in identifying their best growth opportunities. Together, they discuss the importance of auditing SaaS growth and provide valuable insights and strategies on how to conduct a growth audit. With a focus on revenue, retention, and sustainable growth, Asia shares her expertise from working with numerous SaaS founders and growth teams over the years. Asia has extensive experience working with and advising SaaS founders and growth teams for the last six years, and has worked with companies of all sizes and stages of growth. Her expertise spans from early-stage MVPs to scaling up, making her a valuable guest for discussing SaaS growth audits. Tune in to gain actionable advice and learn from the experiences of industry experts. Key Timecodes (0:43) Show and guest intro (1:24) Why you should listen to Asia Orangio (2:13) What is SaaS Growth? (3:30) Why should founders care about auditing their growth? (5:52) At what point should you prioritize auditing your growth? (7:01) The strategies or processes to use for audit growth? (13:10) The common mistakes companies make while auditing their growth (18:51) What are the best practices for identifying growth opportunities or conducting a growth audit? (23:12) Challenges and obstacles faced while doing the audit growth (27:57) The future of growth audit (31:22) How to grow towards 10K MRR (34:01) How to grow towards 10 million ARR (37:39) Asia’s crucial advice to SaaS founders (39:46) What Asia wishes she knew 10 years ago