S3E8 - How to get your first 1.000 users for your B2B SaaS With Simon Høiberg
What exactly is user acquisition, and how can you secure your first 1,000 users for your B2B SaaS venture? This process requires SaaS founders to meticulously craft products with the end user in mind. Establishing a minimal, lovable product before embarking on user acquisition stands out as a pivotal step in this journey. Shedding light on this crucial aspect, show host Joran Hofman engages in a conversation with Simon Hoiberg, the esteemed founder of FeedHive. Simon is widely recognized for his expertise in initiating and managing small, bootstrapped self-serve SaaS products, boasting a successful track record of building multiple SaaS businesses. Key Timecodes (0:37) Show and guest intro (1:20) Why you should listen to Simon Høiberg (2:10) What is user acquisition? (2:52) The minimum business requirements for User acquisition (3:19) When to think about acquiring users (5:24) The most common mistakes companies make while trying to acquire new users (6:21) Exploring Simon's User Growth System: A Journey through its Stages (8:32) Stage 1 (12:23) Stage 2 (15:07) The stage drop off effect (16:07) Stage 3 (21:33) Common challenges and obstacles faced while implementing user acquisition (23:39) How Simon runs his team (24:46) Why Simon Prefers Handling Everything Personally Instead of Delegating to His Team (26:28) Simon’s reason for staying bootstrapped (28:33) How to grow towards 10K MRR (30:25) How to grow towards 10 million ARR (32:08) Simon’s crucial advice to B2B SaaS founders (32:43) What Simon Wishes he knew 10 years ago