S3E9 - How to achieve Product Market Fit for your B2B SaaS With Maja Voje
How can you achieve Product Market Fit for your B2B SaaS? Why is a Go-To-Market Strategy important for your B2B SaaS? In the first season of this podcast, we interviewed Andrew Davies on the same topic, resulting in one of our most listened-to episodes. To delve deep into the concept of product-market fit and the entire spectrum of the go-to-market strategy, show host Joran Hofman speaks with Maja Voje, a best-selling author of 'GTM Strategist' and the Founder & Investor at Growth Lab. Maja, an expert in go-to-market strategies for SaaS companies, is actively involved in running GTM Bootcamps, hosting podcasts, and mentoring within the Swiss entrepreneurship program. Key Timecodes (0:37) Show and guest intro (1:19) Why you should listen to Maja Voje (2:07) What is the go-to market strategy? (4:42) What is product market fit? (6:15) The most common mistakes companies make while trying to go to market (13:34) The Path to Product-Market Fit: Maja’s Strategic Process (21:00) What successful companies are doing right with GTM (25:06) How to sell your product when its not even ready yet (30:08) The most common challenges when trying to achieve product market fit? (33:35) The future of building a go to market strategy (38:45) How to grow towards 10K MRR (39:59) How to grow towards 10 million ARR (41:31) Maja’s crucial advice to B2B SaaS founders (43:06) What Maja Wishes she knew 10 years ago