S4E14 - How MorningScore Transforms SEO with Gamification With Karsten Madsen

How did MorningScore transform SEO with gamification? In this episode of the "Grow Your B2B SaaS" podcast, host Joran interviews Karsten Madsen, the founder and CEO of Morningscore. This episode delves into Karsten's entrepreneurial journey, the challenges he faced, and the strategies he used to grow his SaaS company. Morningscore is a gamified SEO tool designed to help small companies improve their visibility on Google. Key Timecodes (0:45) - Introduction of Karsten Madsen (1:25) - Company funding and structure (2:36) - Overview of Morningscore (2:57) - Early entrepreneurship journey (8:16) - Challenges and rock bottom moments (9:57) - Learning from mistakes (12:27) - Biggest company challenges (15:08) - Successful strategies and growth tactics (17:57) - Role of partnerships in growth (20:24) - Company culture and remote work (23:39) - Personal enjoyment and team dynamics (24:04) - Regrets and enjoying the journey (25:16) - Leveraging new technologies (26:40) - Future plans and market strategy (30:39) - Advice for SaaS founders

Om Podcasten

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.