S5E20 - How To Build Up Brand Authority as a B2B SaaS with Melissa Rosenthal

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss! Key Timecodes (0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth. (0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver. (1:39) - Discussion on Brand Authority: What is brand authority? (2:47) - Comparing Brand Authority and Thought Leadership. (4:01) - Building Brand Authority: When to start? (5:12) - Credibility Under the Rug: Building brand authority in stealth mode. (6:47) - Brand Authority as a Byproduct: Building credibility through customer success. (7:23) - Importance of Positioning and Brand Strategy. (8:53) - Steps for B2B SaaS Companies to Become Authorities. (10:24) - The Role of Humor in Brand Strategy. (12:19) - Applying Learnings from Previous Experiences. (13:16) - Humor's Role Across Different Channels. (14:04) - The Importance of Humor in Serious Markets. (15:08) - Identification Humor: Understanding customer pain points. (15:42) - Challenges with a Wide Customer Profile. (15:55) - Common Mistakes in Building Brand Authority. (17:50) - Importance of Leadership in Brand Building. (18:50) - Owning the Conversation in Your Industry. (20:56) - Practical Steps to Own the Conversation. (21:57) - Challenges in Building Brand Authority. (24:02) - Key Roles in Brand Authority Discussions. (25:06) - The Future of Brand Authority and AI Impact. (28:02) - Advice for SaaS Founders Starting Out. (29:33) - Growing to 10 Million ARR: Key Strategies. (31:14) - The Role of SEO and Brand in Growth. (33:19) - General Advice for SaaS Founders. (33:56) - How to Contact Melissa Rosenthal: LinkedIn. (34:22) - Conclusion by Joran: Call for reviews and engagement.

Om Podcasten

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.