Boden Westover: How to Approach a US Expansion
In this episode, host Shahin Hoda chats with Boden Westover, CMO at Vivi, about how foreign companies can grow their presence in the United States of America. With more than 10+ years of experience leading US expansion initiatives for organisations such as Vivi and Catapult, Boden shares a lot of valuable guidance. During the conversation, he talks about the increased need for clear positioning and the importance of managing potential cultural differences. Boden also shares his input on GTM and hiring strategy. He recommends having segment-specific campaigns and onboarding as much local talent as possible. He concludes by emphasising the critical role of a US-based senior leadership and strategic investment, in accelerating any company’s growth in the region. Read the show notes: https://xgrowth.com.au/blogs/us-expansion/ Join the Slack channel: https://growthcolony.org/slack