How AI is Changing the B2B Landscape

This episode is about AI in the B2B landscape and how it will evolve in this marketing and business space. Joined by Shahin in the conversation is Scott Albro, Co-Founder and CEO of Goldie. The episode covers the following: The “hype cycle”The impact of AI on your go-to-market strategyHow content marketing will evolveThe best approaches to identifying processes that AI can help you with. Scott Albro is a technology executive and founder who specialises in building scalable go-to-market functions. He's currently the CEO and co-founder of Goldie, an AI co-pilot for salespeople that transforms how productive sales teams can be. Prior to starting Goldie, Scott led TOPO, a research and advisory firm that helped hundreds of the world's best companies achieve scalable, repeatable revenue growth across marketing, sales development, and sales. Resources mentioned in this episode: Paul GrahamTyler CowenCraig Rosenberg _________________ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Om Podcasten

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.