How to Build a Marketing Team in APAC
Director of Marketing (APJ) of Smartsheet, Laura Jenkins, shares with us her experience of being a one-woman marketing band in the Asia-Pacific region, and where her journey has led her today with the company. This episode also covers... Regional differences with campaignsHow to navigate working in a sales-led organisationHow to deal with HQ being in a different regionCollaboration and budget management About Laura... Laura Jenkins is an award-winning senior B2B marketing professional with 20 years of experience across technology, media, and professional services. She specialises in developing and executing strategies for both listed and unlisted companies, with expertise in brand, PR, performance marketing, events, and sponsorships. A results-driven marketer and collaborative leader, Laura is also the host of In The Blend, a podcast helping parents and step-parents navigate life in blended families. Resources mentioned in this episode: Deep Work - Cal NewportEssentialism - Greg McKeownMini MBA - Mark RitsonThe Marketing Leadership Masterclass - Thomas BartaAxel SukiantoSparkAI _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth