John Steinert: How to Navigate the World of Intent Data
In this episode, Shahin Hoda chats with John Steinert of TechTarget about what B2B leaders should look for when evaluating intent data providers. John unpacks the four categories of intent data providers in the market along with their pros and cons. He also discusses multiple factors such as sales teams' behaviour and the long-term strategic impact that marketers need to be mindful of during this evaluation process. View the show notes here: https://xgrowth.com.au/blogs/navigate-intent-data/ Join the Slack channel: https://growthcolony.org/slack