Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI

On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world. The episode covers the following: The responsibilities of Marketing since CovidPredictions and PLGLinkedIn and it's new generative AI feature Resources mentioned in this episode: Marketing Responsibilities ArticleMark Ritson's post on LinkedIn AI featureZag - Marty NeumeierDiscipline is Destiny - Ryan Holiday _________________ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Om Podcasten

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.