Steve Gershik: Why Is Customer Marketing So Important

In this episode, host Shahin Hoda chats with Steve Gershik, Advisory Board Member of Sales Lead Management Association (SLMA), about customer marketing and why B2B marketers need to double down on it. During the conversation, Steve discusses the increasing need to drive loyalty and how customer marketing can play a significant role to achieve it. Read the show notes: https://xgrowth.com.au/blogs/customer-marketing/ Join the Slack channel: https://growthcolony.org/slack

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We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.